Hardware manufacturers, publishers and the PR agencies who manage their communications love to put on unique events to promote their new games and hardware. These are often called ‘promotions’ in the industry.
Often these events have high profile guests, early access hands on with new titles/hardware and.
It is also common for mini events to be run alongside (or as part of) bigger public events like E3, Paris Games Week, Gamescom, Tokyo Game Show or PAX.
Gaining access to these events is a great way to strengthen your relationship with the contact, get a great story for your channel or publication, as well as network with other press, media and content creators.
You can use Press Loot to search for Publishers, Studios or PR agencies who are running special events to score an invite.